AI Case Study #4 - Damon
.. we are able to build a relationship 24 hours a day where we were missing that in the past. If it's at 7:30 in the morning or 10:30 at night... they are having that conversation, they're able to book a lesson... It's truly a game changer for us."
Client Profile
Business: Premier Martial Arts
Location: Okemos, Michigan
Role: Damon, Program Director and Instructor
Background
Premier Martial Arts in Okemos, Michigan, opened two years ago, and Damon has been at the forefront of managing its programs and marketing strategies. Despite their best efforts, the martial arts school faced significant hurdles in efficiently reaching the local market and maintaining meaningful, timely conversations with potential clients.
The Challenge
One of the major difficulties was connecting with leads at optimal times. The school’s limited staff and scheduling conflicts, especially when instructors were teaching, made it challenging to sustain relationships with potential clients. Damon explained that their team struggled to engage with prospects outside traditional working hours, which resulted in missed opportunities.
Here Damon's Story Here...
Program Director shares his Built4Conversion Experience!
The Built4Conversion Solution
Built4Conversion implemented a series of AI-enhanced tools and strategies, dramatically changing the landscape for Premier Martial Arts:
- AI Assistant Integration: Damon emphasized the game-changing nature of Built4Conversion’s AI Assistant. This tool ensured round-the-clock engagement, initiating conversations and facilitating bookings even when staff members were unavailable. The AI system allowed leads to interact and book lessons at any time of day, significantly reducing missed opportunities.
- CRM Enhancements: The transition from outdated systems like Studio Pro to Built4Conversion’s advanced command center filled critical operational gaps. Damon noted the efficiency gains from the integrated lead connector, which automated and streamlined communications, ensuring that potential clients received timely and effective follow-ups.
- 24/7 Relationship Building: One of the standout benefits of Built4Conversion’s AI technology was the ability to maintain continuous engagement. The AI-powered system handled initial interactions seamlessly, scheduling lessons and building relationships even during off-hours, which was previously impossible with a small staff.
Results and Impact
The implementation of Built4Conversion’s AI and automated systems led to a significant increase in bookings and improved client communication. Damon highlighted how the AI assistant initiated conversations at the prospect’s convenience, whether early in the morning or late at night. This flexibility allowed Premier Martial Arts to capture leads more effectively, directly contributing to business growth.
The new automated system didn’t just solve existing challenges; it completely reshaped the school’s marketing and client engagement strategy, making it more efficient and responsive.
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